BLEEDING
FLYER
FLYER
CONCEPT / PRO BONO
DESIGN / CRAFT
GUERRILLA MKT / BUZZ /
CROWD CONFUSION /
DESIGN / CRAFT
GUERRILLA MKT / BUZZ /
CROWD CONFUSION /
![](https://freight.cargo.site/t/original/i/22b39855987df9c911e41b744888f9a6ca3ab65cb688d02a7194d2ceeeba4cf6/Move_02.gif)
MOVE YOUR ASS FOR THE ANIMALS
The easier way to describe MOVE NGO, is by saying that it is a Brazilian version of the PETA organization. This activation was meant to shock people against fur use at Brazil’s biggest fashion event: Sao Paulo Fashion Week (SPFW).
We produced a flyer that would spill red paint when one touching it. On the flyer a clear massage:
“IF YOU USE FUR, THE BLOOD IS ALSO IN YOUR HANDS.”
We created confusion. The results:
That was the last time fur’s use was allowed in
the SPFW.
![](https://freight.cargo.site/t/original/i/6bbc6d73142a4d60f35a785936d5fa14302ade9c50926c200f5babf6d94203a0/Move_FLYER_01.jpg)
![](https://freight.cargo.site/t/original/i/a6e2bcf442d4cdf663046587568bfd0013168184b1148f6b998719d1e40a5a53/MOVE_Foto-02.jpg)
![](https://freight.cargo.site/t/original/i/d60b57332c5d317957643d6103af96e56f2cf92a53735e97025e6270f38131a6/MOVE_Foto-04.jpg)
![](https://freight.cargo.site/t/original/i/f9b9527bfd97456851deb2789ef43ddd9a5f7a2fca614b75fe8b497a2dab7009/MOVE_Foto-01.png)
![](https://freight.cargo.site/t/original/i/ead44af29a9a709723faf8c5514304093451219a7cb9d9fb0394c566cb3e3b3e/MOVE_Foto-03.jpg)