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MOVE YOUR ASS FOR THE ANIMALS

The easier way to describe MOVE NGO, is by saying that it is a Brazilian version of the PETA organization. This activation was meant to shock people against fur use at Brazil’s biggest fashion event: Sao Paulo Fashion Week (SPFW).
We produced a flyer that would spill red paint when one touching it. On the flyer a clear massage:
 

“IF YOU USE FUR, THE BLOOD IS ALSO IN YOUR HANDS.”

We created confusion. The results:

That was the last time fur’s use was allowed in the SPFW.








      






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