BLEEDING
FLYER

CONCEPT / PRO BONO
DESIGN / CRAFT 
GUERRILLA MKT / BUZZ /
CROWD CONFUSION /




MOVE YOUR ASS FOR THE ANIMALS

The easier way to describe MOVE ONG, is say that it is a Brazilian PETA. This activation was to

shock people against fur
use in the biggest fashion event in Brasil: SPFW.

The idea was to produce a flyer that spills red paint in the hands of everyone that was in contact with it. In the flyer a clear message was written.

“IF YOU USE FUR, THE BLOOD IS ALSO IN YOUR HANDS.”

We created confusion. The results:

That was the last time
fur use was allowed. 








      





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