FIAT CRONOS

CONCEPT /
CREATIVE /
CONTENT  /


A COMPLETE SOCIAL CAMPAIGN
FOR A BRAND NEW CAR

Six months of social media content previous of the launch for the new FIAT CRONOS.

DARE YOURSELF.






























WORK PANDA
RACE
/ 



GIVING LIFE TO A MEME.

A Pre-launch Campaign.
Our idea was meant to bring back
the sense of humor that FIAT used
to have during its “glory days”.
Making fun of yourself it is not
something you see everyday.

Of course the internet went crazy
with this mad race.



















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