MCSF
REBRAND / CONCEPT /
VISUAL IDENTITY /
BRANDBOOK / MOTION /
Be Cool And #FreeTheMuisc
Way before the big techs, the Bay Area were the place of big music, big love, big living. To capture that atmosphere and translate into a rebrand focused on the GenZ audience, was one of the coolest challenges that we ever did.
![](https://freight.cargo.site/t/original/i/941a9c029ec06fe4d1f0e61749886d9a9d78a025ea1f1c6462c41318560aa85c/MCSF_All.gif)
![](https://freight.cargo.site/t/original/i/1515a73e1b93bbd1cfa395d33a165a86c9f4b6ddba832699ee94cd47b77742c0/MCSF_Photo_LOGOS.gif)
![](https://freight.cargo.site/t/original/i/94e98879e5ac384a9a7ade355494d9d63d73c7efe6ea601664596a3ad7af5e96/MCSF_Site_MockUp_06.jpg)
![](https://freight.cargo.site/t/original/i/edacc14ea13fdc1016ea936a42e04aad15136c422ac5aabe1a86c9505d01c69e/MCSF_Logos-01.png)
![](https://freight.cargo.site/t/original/i/fea83e9cc3c138fe35c472fee815aba2a33abe71bd25d3d14aee5c339b6dc20f/MCSF_Covers-03.jpg)
![](https://freight.cargo.site/t/original/i/25791b33e4591628ec5e94e9f80dc5f4ca490711441652d12b0be74313efaabb/MCSF_Covers-05.jpg)
![](https://freight.cargo.site/t/original/i/19317fa8548eb4f480e185716eff26ebf03dbc403ff73fabe2ea9869fe9d577e/MCSF_Covers-07.jpg)
![](https://freight.cargo.site/t/original/i/41ec88023607ffb1b2a5436d4d6f8d3787e54954a63141bf4801f908ab3526cc/MCSF_Covers-04.jpg)
![](https://freight.cargo.site/t/original/i/a571a49dd5e52df5abafe659cf3b117f9000764214171fb7b524eae9302f5024/MCSF_Covers-06.jpg)
![](https://freight.cargo.site/t/original/i/e3a144ec7def997067535b484f2a5aef82dd3ae59028d18c5c01c782a1e58f75/MCSF_Covers-01.jpg)
![](https://freight.cargo.site/t/original/i/9870fe75309a34c81820224f17c75750c1d701394c3103f3a872cfc05fbe90a0/MCSF_Covers-02.jpg)
![](https://freight.cargo.site/t/original/i/b1a1d63f8e9c50835f9e9e23225cf9c105860eb5ee0a3c99412e84417c31fe33/MCSF_Symbol_Wide_01.gif)
![](https://freight.cargo.site/t/original/i/ac22c07167534a73660894d33785de8319bb097240a64d3a6a45341888cd15dc/MCSF_Symbol_L_Anima.gif)
![](https://freight.cargo.site/t/original/i/5a21607c1dc074a1809194edd06d8e7a6720cf62936ad264cfd6a4ca2bbeab35/MCSF_Symbol_Offset_Anima.gif)
![](https://freight.cargo.site/t/original/i/3fbea9e0ce89983f87d89d5b0f747baa3e0794cc59058b4b9187476982fdd511/MCSF_Symbol_Main_Anima.gif)
![](https://freight.cargo.site/t/original/i/81f816d76ae791d737da547bb3ca871a5bad2edab545917f66fe99ddcf9d7c9b/MCSF_Symbol_Vertical_01.gif)
![](https://freight.cargo.site/t/original/i/aa3d95aaf6c22e687cac360aa811eb11cf45f99b89242197cc2739ed14121581/MCSF_Site_MockUp_01.jpg)
![](https://freight.cargo.site/t/original/i/ab6438e52ad233609290b491dda8c52ad07a0e693763f5eb105f6e0af409c6c8/MCSF_Site_MockUp_02.jpg)
![](https://freight.cargo.site/t/original/i/6cbe1a418d2b5c75e421efcd2c2b7215fd20063d403bd8ffaff631a77827eff2/MCSF_Site_MockUp_03.jpg)
![](https://freight.cargo.site/t/original/i/d5a382b5af9848f736e5d56bfd9d52d12a1f03afdde2cee661caa3a7defe3163/MCSF_Site_MockUp_04.jpg)
![](https://freight.cargo.site/t/original/i/465109ef591290b2fd4504bb39bacf31e3e8903626bde960444f5d3f07f87b34/MCSF_Site_MockUp_05.jpg)
![](https://freight.cargo.site/t/original/i/fb09001532264a915f2f7a96aabd99a8deb65fa57107c792cd89f1b57d4bc1a6/MCSF_Site_MockUp_07.png)
![](https://freight.cargo.site/t/original/i/ab4beec8fe12ce0fd0337f25750c82e179f3341aafcc32a0704398c76cf1e187/MCSF_Logo_Wide.gif)