TOURISM
LIGTHS

CONCEPT / DESIGN /
CRAFT /  RESEARCH /
CITY MAPPING /

TRAVEL-SP

Probably the longest work we ever did, still running since 2012. The briefing was to create a no budget campaign that invited a walking sightseeing tourism in São Paulo. The first challenge was to create a circuit were the tourist can see the most of historical places and famous neighborhoods mostly in the city central area. Then came the craft issue, since they didn’t have the means to change every traffic light, the usual pedestrian icon was design by led lamps, and created a blur each time we covered with another design. After almost giving up we come up with the idea to use a non-flammable silk paper, that diffused the light, allowing us to work with any design we wanted. And now, after 5 year:

These Ligths Became Tourist Sigths Themselves.












Other Projects ︎

WTF?         PROJECTS       CONTACT


Let’s Shock With Us    |    ︎  ︎