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SUPER
X CAP

CONCEPT / VIDEO /
CHARACTER / 
TV ADVERTISEMENT /  



FEDERAL BANK LOTTERY

SUPERMAN + X MEN +
AMERICAN CAPTAIN = SUPER X CAP

One year long retail campaign for a federal lottery in Brazil. We created a superhero who doesn’t have any powers besides his goodwill. And, he badly wants to win the lottery in order to invest it all on his superhero dreams.

A campaign that achieved its yearly goals in only 3 months.

Super Humor and Hiper Results.

















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