SUPER
X CAP
CONCEPT /
VIDEO /
CHARACTER /
TV ADVERTISEMENT /
CHARACTER /
TV ADVERTISEMENT /
![](https://freight.cargo.site/t/original/i/2b6e5f3aa09cdbd9218daf7f162c499a021d83030ae6a1070a6eade0cd4725d9/XCAP_10.gif)
FEDERAL BANK LOTTERY
SUPERMAN + X MEN +
AMERICAN CAPTAIN = SUPER X CAP
One year long retail campaign for a federal lottery in Brazil. We created a superhero who doesn’t have any powers besides his goodwill. And, he badly wants to win the lottery in order to invest it all on his superhero dreams.
A campaign that achieved its yearly goals in only 3 months.
Super Humor and Hiper Results.
![](https://freight.cargo.site/t/original/i/8ad7530259798ffd776747dd7f61d50684d01d4434b2da82d579dcb29dd3c36b/XCAP_03.gif)
![](https://freight.cargo.site/t/original/i/23719fc4cc64e822f25af4369e1ac31a566825056dd58ab539bf51f5afbb0abf/XCAP_04.gif)
![](https://freight.cargo.site/t/original/i/d5c7e7eba4d4ea023bc9b9a6fdf6fb15a61d147a24a5fadcaded312af961277c/XCAP_13.gif)
![](https://freight.cargo.site/t/original/i/a169868b9536b17f1d4c2bde40953e551eb64b5ccb7d3b5b12081496a9206aef/XCAP_12.gif)
![](https://freight.cargo.site/t/original/i/a1bb27baae150489f7d03b8a74512e62b1740c2a88eec39b417729dbec0a0b4d/XCAP_06.gif)
![](https://freight.cargo.site/t/original/i/41c49c48212bbfa6254f7d9fad609816553340b3b82158df7b935878da0d0c21/XCAP_01.gif)
![](https://freight.cargo.site/t/original/i/e17801c58b3fd03fa2a99c4eafba9b34711db6d84fd2ea93c7c25d4dff4d0b4f/XCAP_02.gif)
![](https://freight.cargo.site/t/original/i/85c9cf2046f7e259527097300ee43a7cc8ae1aa0c92fcbe977610fec4d075be1/XCAP_07.gif)
![](https://freight.cargo.site/t/original/i/b54c2cf6fe34a01f12c82912cccbdfd556b967d08e501aeea788028d93d3118e/XCAP_11.gif)
![](https://freight.cargo.site/t/original/i/4e3f9b14b5f59ba95ccf287e5b713567c53da2444764318813669c6a7d1604c3/XCAP_08.gif)