SUPER
X CAP

CONCEPT / VIDEO /
CARACTER / 
TV ADVERTISE /  



NATIONAL BANK LOTTERY

SUPERMAN + X MEN +
AMERICAN CAPITAN = SUPER X CAP

One year long retail campaign for a national lottery in Brazil.
We decide to create a super hero that don`t have any powers besides goodwill.
And he wants, so bad, to win the lottery and invest in his superhero dream.

A campaign that achieved its yearly goals in only 3 months.

Super Humor and Hiper Results.

















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